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BBA – Bachelor of Business Administration

  • Study Unit 1 : Business Law
  • Study Unit 2 : Business Planning and Goal Setting
  • Study Unit 3 : Culture and the Organisation
  • Study Unit 4 : Customers and Customer Service
  • Study Unit 5 : Developing Personal Skills
  • Study Unit 6 : Effective Communication
  • Study Unit 7 : Financial Management and Control
  • Study Unit 8 : Fundamentals of Accounting
  • Study Unit 9 : Managing Ethically
  • Study Unit 10 : Managing in Today’s World
  • Study Unit 11 : Marketing and Sales Planning


Law consists of several areas that can impact on business such as consumer legislation and employment law. But businesses are also exposed to areas such as contract law and external relationship with suppliers that have legal implication. This module examines these areas and their impact and by the end of the module students will have an understanding of the areas that need to be monitored and managed.

Every business needs a plan. Every business needs goals. A business needs to be clear where it wants to go, what its objectives are and how it is going to get there. This module will take students through the planning process. When, how and why By the end of the module students will understand goal setting and be able to set their own goals and also know how to weave them in to a business plan.

An organisations culture is often defined as “the way we do things in our organisation”. Culture derives from the background of the business, its customers, the market it is in but most of all from the people in the organisation. Management style and how people respond to that management style helps shape culture and this module explores these areas. By the end of the module students will understand how culture is formed and the impact it can have on an organisation.

Customers are the lifeblood of a business. They can be external customers who purchase products or services from the company and they can be internal customers who trade services with each other within an organisation. Either way customers must be serviced and supported in the best way possible to ensure that they have their needs fulfilled in the most effective and efficient way possible. This module examines these areas and by the end of the module students will fully understand the importance of this aspect of a business.

In business and management that are many skills to be learnt. They are not only knowledge and understanding of business but also knowledge and understanding of the people you with. This module looks at some of these skills such as communication, influencing, listening. By the end of the module students will recognise the need to develop these skills and will be aware of the various techniques available to improve them.

Communication is an important human interaction. It can take place in many ways both verbal and nonverbal but it needs to be understood, clear and effective. This module looks at different methods of communication and the context in which they may be used and by the end of the module students will have learned how to improve their own communication techniques.

A useful way to learn is to review case studies around the issue at hand. There are many case studies available in finance that can record what has happened and how different organisations have responded to various issues of cash flow, liquidity and balance sheet debt. This modules examines some of these cases and illustrates best practice in addressing financial issues. By the end of the module students will understand some of the fundamental approaches to financial problems.

Keeping accurate and up to date financial records is an absolute essential for a business. It is not only a legal requirement but it is information that a manager cannot do without in planning and making decisions. This module identifies the main areas that a manager needs to be aware of and understand and by the end of the module students will be able to take new financial skills into the workplace.

Exactly what are business ethics and why are they important? Is it possible to be unethical and successful or is it possible to be successful and ethical. This module explores these areas and looks at how a company can balance its culture and develop operations and systems that do not disadvantage anyone. By the end of the module students will have been exposed to various models for evaluation.

Managers today have to manage in a state of constant flux and change and it is important to understand the underpinning fundamentals and how this constant change can and needs to be managed. The module explores the constants as well as the variables and by the end of the module students will have a refined set of skills that can assist in the understanding of the management process.

Selling the end product is what business is finally judged on and in this era of new marketing and selling pathways it is vital that students understand the importance of the marketing plan and the vital sales skills that need to run alongside. By the end of this module students will understand the importance of marketing and have learned techniques to improve both their marketing skills and their selling skills.


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